Is web design really that important?
Absolutely! Web design is as important as your actual web content. From the general layout and visual look to each separate design element, every detail counts. Busy or complex layouts, boring or expected designs, distracting elements such as ads, too small or too big text and slow loading times are but a few of the things to have in mind if have a website or if you are thinking of creating one.
I created my website 5 years ago and it still works.
Or so you think. Technology changes by the second. What was hot a couple of years ago might be completely obsolete today. If your website is 2-5 years old, it may be time to start considering a redesign and the implementation of new technology, such as responsive design.
Also, If your website is that old, your content may also be outdated. Outdated content not only affects your image, it affects your SEO efforts. If you are not constantly updating your content, your ranking will go down substantially.
Your website is not necessarily what makes your whole brand, but it is an important part of your branding and marketing effort. It helps you build trust and engagement with your audience.
The full impact of web design on your brand and marketing
Web design is not just a matter of personal preferences as to what you like or don’t like. Just like other marketing and branding efforts, it has to do with how to cater to the wants and needs of your audience so you can increase your SEO, branding awareness and reputation, and conversion rates. Without quality built into your design, navigational structure and general user experience, users won’t take the time to read your content and take action.