Client: Windjammer Capital
             Investors

Challenge:

The initial vision of the client for this brochure was a direct mail postcard. Once we had the chance to sit down with the Owner and Marketing Director, we found out the real objective of this piece was to make a statement through it’s structure, design and content so it would become a piece that the viewer would keep. They also wanted the flexibility to be able to change out and revise certain parts of the brochure for each quarterly mailing. After that, we created a series of direct mail postcards and print ads.

Solution:

The resulting brochure has won 2 awards and has established Windjammer as the prestigious expert in the industry. The contents include information on each deal that they have closed. The middle spread always contains an article about their most recent client. The inserts contain info on the company and its’ employees. To cut down on printing costs, the folder was printed in bulk. So all that is printed for each mailing is the inserts. It is then assembled and mailed out. The direct mail postcards and ads allow Windjammer to stay in their clients’ minds.