Client: Fuzio Universal Bistro

Challenge:

Name and brand change without losing their current loyal customers. They needed a fresh look to represent their new name. This fresh look included everything, from logo and menus re-design to direct mail, website, banners and posters re-design.

Solution:

Kulture Konnect worked closely with the managing director at Fuzio to create their new image. We explored the foundation of the restaurant, what type of customers enjoy Fuzio, and what kind of image they were looking for. With this info, we presented them with 3 different brand concepts from which their new image was born. The solution was award-winning designs that peaked interest in the Fuzio guests. Both the dinner menu and the gift card collection won in the Communicator and Marcom Awards, advertising and design projects including the website, print ads, direct mail postcards, e-mail blasts, bar menu, to-go menu, catering menu and the gift cards - among other items.